Using employee benefits to recruit employees in a competitive market

I'm excited to share a small business success story that I came across. It's a real gem, especially for those of us looking to recruit great employees and keep our teams thriving. I've summarized and analyzed the key points from the original article, and you'll find the link at the end for more in-depth reading. Let's dive in!

1. Empathetic Leadership at Its Best: We start with Oscar Renteria, the brains behind Renteria Vineyard Management. He has a personal journey that's both inspiring and relatable. Starting as a vineyard worker, Oscar now manages a team of over 100 full-time and 500 seasonal workers. His background helps him connect deeply with his primarily Hispanic workforce.

2. A Strategic Shift in Benefits: A few years back, Oscar transformed his company's trajectory by enhancing employee benefits, including adding long-term disability insurance. This move proved vital in making his company a top choice for talent in a fiercely competitive market.

3. The Power of Upskilling: Renteria Vineyard Management runs academies to foster skills like pruning and leadership. This not only aids in retention but also ensures employees see a future full of growth and advancement within the company.

4. Benefits Aligned with Culture: Oscar's ethos revolves around creating a workplace where growth is nurtured. His employee benefits, including financial security measures like insurance and retirement savings, echo this commitment.

5. Educate About Benefits: Their employee assistance program initially saw low engagement. However, through targeted education and culturally sensitive messaging, employee engagement with the program rose significantly, underscoring the importance of communication in benefits utilization.

6. Custom Benefits for Unique Needs: The company smartly offers benefits that fit their workforce's needs, like partnering with local nonprofits for housing and food access, and providing incentives for educational advancement.

7. Focus on Financial Security: Recognizing the lower retirement savings among Hispanic employees, the company tailors its financial security benefits to address these specific needs.

This story is a testament to the power of empathetic leadership and tailored benefits in a diverse workplace. Oscar's journey from vineyard worker to successful business owner highlights how understanding and meeting the needs of your team can lead to a flourishing business.

Oscar's story is a brilliant example for all of us running small businesses. I hope you find these insights as valuable as I did. For the full story and more details, be sure to check out the original article at the link provided below. 5 ways this business leaned into employee benefits to recruit in a competitive market | Principal

Contact us at contact@peachinsurance.net to get a quote for your small business (group life, disability and long term care). Together, we can put together an attractive benefits package for you and your employees.